I’ve been trying to get my head around the Marketing ecosystem in order to figure out where the investments would make sense and how do the available options really tie together.
And then, today, I came across this amazing capture of the Marketing Technology Landscape. Sharing along.
(Click the image for larger, readable, view!)
I’ve to admit, this is only getting more complex every year with more and more vendors jumping in with incremental leverage provided by the underlying technologies – cloud, mobile, & social.
However, knowing this is not going to help. Marketing folks first need to figure out “What” they really want to do, and also be clear about their objectives, and the philosophy they want to pursue. The Technology part is, as with any technology, only the enabler to what someone wants to do. This picture cannot be starting point, but just a reference.
In that regard, I think the term “Marketing Technologist” is going to catch on soon
Here’s the original post by Scott Brinker - Marketing Technology Landscape Supergraphic (2012) – Chief Marketing Technologist.