Archive for category Technology

Don’t Leverage Social Media for Customer Service, if this is what you do!

It has become a “fashion” among Service Providers to use Social Media for Customer Service, or rather becoming an imperative. There’s no problem with the intent of leveraging “technology”, however, there are so many ways in which this goes horribly wrong. Couple of weeks back, I had a “temporary” issue in accessing certain websites through […]

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Why aren’t more developers creating serious Mobile App Products?

[This post was first published at ProductNation.in on Oct 10, 2012] These are the times, when every third person that you meet in Technology world has an idea for an App. It could be every alternate person if you’re hanging out in geeky groups or among heavy Smartphone users. The Industry trends suggest a phenomenal […]

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Through the SEO maze, a good resource in Periodic Table of SEO Ranking Factors

Technical side of the SEO is pretty complex, made even more so by the incessant updates from Google on their algorithms. We have had 20 Panda updates, 3 Penguin updates, an EMD update, and 2 ‘Top Heavy‘ updates, and four of them in the last two weeks itself. It’s nearly impossible to keep a tab […]

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Dear LinkedIn, Rethink the Endorsements. You’re not Facebook or Twitter!

LinkedIn is a professional network. LinkedIn should want to improve credibility of the professional credentials & demographics that are recorded on LinkedIn, for the growth of their money-making businesses of “Jobs”, “networking”, and even “Ads”. Alas, Endorsements are targeted to something else altogether. Traffic & social plug, it seems. For the sanctity of professional credentials of millions of professionals who made you the leading professional network, LinkedIn needs to rethink the implementation of endorsements. This is net-net negative value right now!

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When Ideas have Sex. Of Development Kingdoms and Developer Kingship.

Apple App Store has 700,000 Apps. Google Play has 450,000 Apps. Number of Apps submitted on iOS App store alone nears a 1000/day. Any statistics in terms of Apps is astounding in numbers – millions & billions. And to imagine that none of this even existed few years back! What’s amazing here is not just […]

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Marketing Technology Landscape Supergraphic (2012)

I’ve been trying to get my head around the Marketing ecosystem in order to figure out where the investments would make sense and how do the available options really tie together. And then, today, I came across this amazing capture of the Marketing Technology Landscape. Sharing along. (Click the image for larger, readable, view!) I’ve […]

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Think again. Social Media is not a Job, it’s a Skill!

If I started off with saying Social Media is important for Businesses, I’d sound time-shifted backward by at least 2 years. Everyone knows that already. In the last year or so, I’ve not heard a single serious business that’s not trying to “do” some social media. They typically start with a Twitter Account, an FB […]

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Google gets workflow wings with KiSSFLOW. Can they democratize BPM?

An April Fool’s joke from last year, my post on Google entering BPM with Noodle, continues to get views every day. I always wonder how many readers may be taking it seriously, it was a joke after all. Some of what I wrote was, and still is, plausible. Meanwhile, though, Google and their partners continue […]

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Traffic isn’t everything!

Website Traffic is a popular benchmark. A simple Google search on “Website Traffic” returned me 1,010,000,000 results just now. Yes, A Billion. But, traffic isn’t everything. As per Alexa, Facebook tops globally in terms of traffic. Google & YouTube follow. Then there’s Yahoo, Wikipedia, Twitter, and Amazon in the top 10. However, traffic means different […]

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The “Left Brain v/s Right Brain” Fallacy & The New World Order

Our Left Brain tells us – based on reasoning – that, Left Brain deals with the Science & reasoning while the Right Brain deals with Art & Creativity. Therein lies the fallacy of the “Left Brain – Right Brain” dichotomy that has developed over time and frozen into over minds. For a long time, I […]

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