Posts Tagged Social Networking

Dear LinkedIn, Rethink the Endorsements. You’re not Facebook or Twitter!

LinkedIn is a professional network. LinkedIn should want to improve credibility of the professional credentials & demographics that are recorded on LinkedIn, for the growth of their money-making businesses of “Jobs”, “networking”, and even “Ads”. Alas, Endorsements are targeted to something else altogether. Traffic & social plug, it seems. For the sanctity of professional credentials of millions of professionals who made you the leading professional network, LinkedIn needs to rethink the implementation of endorsements. This is net-net negative value right now!

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Marketing Technology Landscape Supergraphic (2012)

I’ve been trying to get my head around the Marketing ecosystem in order to figure out where the investments would make sense and how do the available options really tie together. And then, today, I came across this amazing capture of the Marketing Technology Landscape. Sharing along. (Click the image for larger, readable, view!) I’ve […]

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Think again. Social Media is not a Job, it’s a Skill!

If I started off with saying Social Media is important for Businesses, I’d sound time-shifted backward by at least 2 years. Everyone knows that already. In the last year or so, I’ve not heard a single serious business that’s not trying to “do” some social media. They typically start with a Twitter Account, an FB […]

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Traffic isn’t everything!

Website Traffic is a popular benchmark. A simple Google search on “Website Traffic” returned me 1,010,000,000 results just now. Yes, A Billion. But, traffic isn’t everything. As per Alexa, Facebook tops globally in terms of traffic. Google & YouTube follow. Then there’s Yahoo, Wikipedia, Twitter, and Amazon in the top 10. However, traffic means different […]

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Top Game-Changer Trends You Can’t Ignore

I’m no crystal gazer, and this is no crystal gazing. The reality is upon us already. Certain keywords and phrases have kept popping in my head for sometime now. I see them everywhere. There’s plenty of evidence already that the world is going through disruptions at various levels. These trends are touching everyone’s life. Well, I’m […]

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Don Your Green and Blue Hats, BPM-the-Social-Way is much more!

Any-whichever way we look at it, technologically or as a way to make businesses better, BPM-the-social-way is much more than what “Social BPM” seems right now… time to don the Green and Blue Hats!

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Will Social Networking Wave Wash Away Centers of Excellence?

Theo Priestly brought up a stirring point and claimed that social wave while removing silos will also bring the extinction of the COEs. Well, I disagree. In this post I cover the premise of BPM COE, and the the reasons I do not believe that BPM COEs could get washed away with the social wave.

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Avalanche Marketing – Groupthink in Action

Groupthink in action. How is one not going to like iPad?! The whole world loves it, and it’s from Apple!!! How much of that is first-hand reaction? Well, when an avalanche with tonnes of snow heads your way, you wouldn’t want to think of the gunshot that triggered it! This is Avalanche Marketing!!! Better get used to it and use it too.

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Social is a Phenomenon, not another Discipline/Practice!

Yesterday in Forrester #crmjam on Twitter, Social (networking, not cause!) aspects got a lot of attention. One of the converging points, as per Theo, is around social BPM and social CRM. This is correct, however, IMO, Social is a Phenomenon and not a discipline. What should remain – when we are done with this phenomenon – is the set of disciplines that are better placed to collaborate and synergize toward customer centricity.

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