Most of the current focus of Social BPM is around Web 2.0 and social networking. It’s amusing that Unified Communication (UC) has been overlooked. Social media do their bit in terms of bringing people together on some of these media. But, a whole lot of duplication of collaboration effort can be reduced drastically by leveraging UC. I’m convinced UC will play an important role in BPM, but should it remain a subconscious effort?