Archive for category Innovation
This is how you Hype-Jack! The Tactics of a Smart Marketer
Posted by Ashish Bhagwat in Business, Innovation, Leadership, Marketing on November 19, 2012
Marketers are looking to create hype all the time. But, Smart Marketers are looking for the hype to hi-jack on. They just Hype-jack! The more official term for this phenomenon is “News-jacking”, but I somehow prefer “Hype-Jacking” for the intent, for the relevance today, and for the simple phonetics! As PBS demonstrated during the Presidential debate and Blendtec successfully did it amidst the Apple v/s Samsung battle; an effective hype-jacking may not be planned in advance, but can be achieved with a constant tab on the market, a spark of brilliance, and a rapid-fire action. […]
Why aren’t more developers creating serious Mobile App Products?
Posted by Ashish Bhagwat in Architecture, Business, Cloud Computing, Entrepreneurship, Innovation, Marketing, Platform-as-a-Service, Technology, Trends on October 22, 2012
[This post was first published at ProductNation.in on Oct 10, 2012] These are the times, when every third person that you meet in Technology world has an idea for an App. It could be every alternate person if you’re hanging out in geeky groups or among heavy Smartphone users. The Industry trends suggest a phenomenal […]
Five Paradoxes of building a successful Product Business
Posted by Ashish Bhagwat in Business, Entrepreneurship, Innovation, Leadership, Marketing on October 13, 2012
[I wrote this post on 27th Sep 2012, for ProductNation and Nasscom Product Conclave Blog] Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are […]
Content Marketing Strategy in Implementation, from Coca-Cola
Posted by Ashish Bhagwat in Innovation, Leadership, Marketing on October 8, 2012
The new business landscape demands for a different marketing approach. I’m an advocate of Content Marketing strategy (where fit), and have been often asked to explain what it is, how is it different from other stuff the company may be doing, and most important, how does it translate into the difference in implementation in a daily life of the organization. Truth be told, the proof of the marketing Pudding is in the eating and no matter how many times it is explained, one has to go through the motions to understand the implications of a Content Strategy versus the traditional marketing approaches.
However, this video set with Jonathan Mildenhall – Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, is a terrific resource for anyone who wants to know What Content Strategy means, and how a conglomerate of the size of Coca Cola is translating the Content based Marketing Strategy into their plans. Worth every second of those 18 minutes!
Dear LinkedIn, Rethink the Endorsements. You’re not Facebook or Twitter!
Posted by Ashish Bhagwat in Business, Human Behavior, Innovation, Leadership, Marketing, Technology on October 4, 2012
LinkedIn is a professional network. LinkedIn should want to improve credibility of the professional credentials & demographics that are recorded on LinkedIn, for the growth of their money-making businesses of “Jobs”, “networking”, and even “Ads”. Alas, Endorsements are targeted to something else altogether. Traffic & social plug, it seems. For the sanctity of professional credentials of millions of professionals who made you the leading professional network, LinkedIn needs to rethink the implementation of endorsements. This is net-net negative value right now!
When Ideas have Sex. Of Development Kingdoms and Developer Kingship.
Posted by Ashish Bhagwat in Architecture, Business, Cloud Computing, Entrepreneurship, Human Behavior, Innovation, Platform-as-a-Service, Technology, Trends on September 25, 2012
Apple App Store has 700,000 Apps. Google Play has 450,000 Apps. Number of Apps submitted on iOS App store alone nears a 1000/day. Any statistics in terms of Apps is astounding in numbers – millions & billions. And to imagine that none of this even existed few years back! What’s amazing here is not just […]
Traffic isn’t everything!
Posted by Ashish Bhagwat in Business, Design, Marketing, Technology on August 14, 2012
Website Traffic is a popular benchmark. A simple Google search on “Website Traffic” returned me 1,010,000,000 results just now. Yes, A Billion. But, traffic isn’t everything. As per Alexa, Facebook tops globally in terms of traffic. Google & YouTube follow. Then there’s Yahoo, Wikipedia, Twitter, and Amazon in the top 10. However, traffic means different […]
The “Left Brain v/s Right Brain” Fallacy & The New World Order
Posted by Ashish Bhagwat in Business, Human Behavior, Innovation, Leadership, Management, Marketing, Technology, Trends on July 16, 2012
Our Left Brain tells us – based on reasoning – that, Left Brain deals with the Science & reasoning while the Right Brain deals with Art & Creativity. Therein lies the fallacy of the “Left Brain – Right Brain” dichotomy that has developed over time and frozen into over minds. For a long time, I […]
Game Changer #1: The Great Facilitation ballgame of Multi-sided Business Platforms
Posted by Ashish Bhagwat in Business, Innovation, Leadership, Marketing, Technology, Trends on May 13, 2012
This era clearly belongs to the multi-sided Platforms based business. Google and Apple have become the most valuable companies in the world. Amazon, that revolutionized the Books and Publishing markets through the e-Commerce strategy, has since transformed itself into a Platform company. Facebook, Twitter, Instagram, and recently Pinterest have become the household names, beyond the tech world. Travel, Hospitality & Commute have become well-integrated platforms driven businesses – driven through online technologies and ground-level operational integration. If you’re in any business – whether it’s technology or not, whether it’s e-commerce or not, whether it’s products or services – don’t ignore this trend. Think about how you can leverage on this model, or be part of this ever-growing multi-cog machine that benefits all its gears.
Top Game-Changer Trends You Can’t Ignore
Posted by Ashish Bhagwat in Business, Cloud Computing, Design, Innovation, Leadership, Management, Marketing, Technology, Trends on April 30, 2012
I’m no crystal gazer, and this is no crystal gazing. The reality is upon us already. Certain keywords and phrases have kept popping in my head for sometime now. I see them everywhere. There’s plenty of evidence already that the world is going through disruptions at various levels. These trends are touching everyone’s life. Well, I’m […]
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Ashish Bhagwat
Scholar for life.
A graduate in Engineering and Business Management with interests in Leadership, Strategy, Marketing, Technology, BPM and Cloud Computing.
The Eclectic Zone 