Posts Tagged Leadership

7 Habits of Effective Early-stage Entrepreneurs that are counter-productive to scale

Entrepreneurs & Start-up leaders that are successful in the Jump-start phase are so because of certain effective habits that they either have or have developed during the initial phase. However, the same habits, if carried forward too long become counter-productive to scale for their business. The main reason being that once the business is off the ground, it’s not about the entrepreneur any more, but about the engine that propels the business. Here are seven such habits that are very effective for entrepreneurs in the early stage, but can potentially become counter-productive as business scales. […]

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Five Paradoxes of building a successful Product Business

[I wrote this post on 27th Sep 2012, for ProductNation and Nasscom Product Conclave Blog] Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are […]

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Content Marketing Strategy in Implementation, from Coca-Cola

The new business landscape demands for a different marketing approach. I’m an advocate of Content Marketing strategy (where fit), and have been often asked to explain what it is, how is it different from other stuff the company may be doing, and most important, how does it translate into the difference in implementation in a daily life of the organization. Truth be told, the proof of the marketing Pudding is in the eating and no matter how many times it is explained, one has to go through the motions to understand the implications of a Content Strategy versus the traditional marketing approaches.

However, this video set with Jonathan Mildenhall – Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, is a terrific resource for anyone who wants to know What Content Strategy means, and how a conglomerate of the size of Coca Cola is translating the Content based Marketing Strategy into their plans. Worth every second of those 18 minutes!

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Top Game-Changer Trends You Can’t Ignore

I’m no crystal gazer, and this is no crystal gazing. The reality is upon us already. Certain keywords and phrases have kept popping in my head for sometime now. I see them everywhere. There’s plenty of evidence already that the world is going through disruptions at various levels. These trends are touching everyone’s life. Well, I’m […]

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Bridge Those Silos with Incentive Alignment and KPIs

Silos within the organizations boil down to plain WIIFM (What’s In It For Me?), the way organizations measure performance and the type of behaviors they encourage. There’s a relationship among KPIs, Objectives, Expectations, Inspection, and Incentives. We can bridge the silos by understanding this, and effectively using the technology and tools available to us once we know what needs to be done.

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