Posts Tagged Best practices

7 Habits of Effective Early-stage Entrepreneurs that are counter-productive to scale

Entrepreneurs & Start-up leaders that are successful in the Jump-start phase are so because of certain effective habits that they either have or have developed during the initial phase. However, the same habits, if carried forward too long become counter-productive to scale for their business. The main reason being that once the business is off the ground, it’s not about the entrepreneur any more, but about the engine that propels the business. Here are seven such habits that are very effective for entrepreneurs in the early stage, but can potentially become counter-productive as business scales. […]

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Don’t Leverage Social Media for Customer Service, if this is what you do!

It has become a “fashion” among Service Providers to use Social Media for Customer Service, or rather becoming an imperative. There’s no problem with the intent of leveraging “technology”, however, there are so many ways in which this goes horribly wrong. Couple of weeks back, I had a “temporary” issue in accessing certain websites through […]

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Through the SEO maze, a good resource in Periodic Table of SEO Ranking Factors

Technical side of the SEO is pretty complex, made even more so by the incessant updates from Google on their algorithms. We have had 20 Panda updates, 3 Penguin updates, an EMD update, and 2 ‘Top Heavy‘ updates, and four of them in the last two weeks itself. It’s nearly impossible to keep a tab […]

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Five Paradoxes of building a successful Product Business

[I wrote this post on 27th Sep 2012, for ProductNation and Nasscom Product Conclave Blog] Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are […]

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Content Marketing Strategy in Implementation, from Coca-Cola

The new business landscape demands for a different marketing approach. I’m an advocate of Content Marketing strategy (where fit), and have been often asked to explain what it is, how is it different from other stuff the company may be doing, and most important, how does it translate into the difference in implementation in a daily life of the organization. Truth be told, the proof of the marketing Pudding is in the eating and no matter how many times it is explained, one has to go through the motions to understand the implications of a Content Strategy versus the traditional marketing approaches.

However, this video set with Jonathan Mildenhall – Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, is a terrific resource for anyone who wants to know What Content Strategy means, and how a conglomerate of the size of Coca Cola is translating the Content based Marketing Strategy into their plans. Worth every second of those 18 minutes!

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Traffic isn’t everything!

Website Traffic is a popular benchmark. A simple Google search on “Website Traffic” returned me 1,010,000,000 results just now. Yes, A Billion. But, traffic isn’t everything. As per Alexa, Facebook tops globally in terms of traffic. Google & YouTube follow. Then there’s Yahoo, Wikipedia, Twitter, and Amazon in the top 10. However, traffic means different […]

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The new role of IT – from Cost Center to Business Platform Provider

IT can, driven by APaaS, become a Business Platform Provider and facilitate Business Value, and move beyond being Cost Center. While IT may, for some time to come, control the buying and maintenance of such platforms, the key to their success lies in understanding that they need to focus on the role of platform Engineering and Governance, and facilitate the business value driven applications development.

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Incentive! What Incentive?

There are many employees (if you want to call them that) that love their job so much that they just don’t care what the incentive is. They just want to excel at what they do. They just love the work they do. And that’s the kind of employee one should ever want in their team for the right job. No incentive ever helps if the person you employed doesn’t love doing “what you expect them to do”.

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Vendor Lock-In & Proprietary Technology: Ask the Right Questions!

Vendor Lock-in. Proprietary Technology. Switching Costs. These phrases are thrown out there more often than they need to be, without real thought to what the concerns actually are. Asking the right questions is important. If you want some real functionality and technological strength for a price, prioritize that and do not confuse a proprietary & strong enclosed technology with a closed & rigid architecture. Everything, that is standard today, was once proprietary in our minds until it eventually became common, universal or functionally indispensable.

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Quicklectic: Popular Posts and Redux Update

[tweetmeme source=”ashish_bhagwat” only_single=false] A quick update on what’s up at Eclectic Zone… Last week, I have started blogging at Redux Online as guest blogger. I feel excited about being able to share my thoughts through more channels. I already have few posts there, check them out! There’s one on BPM-SOA confusion titled “And We Thought […]

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