Posts Tagged marketing
Marketers are looking to create hype all the time. But, Smart Marketers are looking for the hype to hi-jack on. They just Hype-jack! The more official term for this phenomenon is “News-jacking”, but I somehow prefer “Hype-Jacking” for the intent, for the relevance today, and for the simple phonetics! As PBS demonstrated during the Presidential debate and Blendtec successfully did it amidst the Apple v/s Samsung battle; an effective hype-jacking may not be planned in advance, but can be achieved with a constant tab on the market, a spark of brilliance, and a rapid-fire action. […]
Apple, Big Bird, Blendtec, Business, content marketing, linkedin, Management, marketing, Marketing Tactics, Mitt Romney, Newsjacking, PBS, Romney, Samsung, Sesame Street, Social Marketing, Social Media, Trends, Twitter
[This post was first published at ProductNation.in on Oct 10, 2012] These are the times, when every third person that you meet in Technology world has an idea for an App. It could be every alternate person if you’re hanging out in geeky groups or among heavy Smartphone users. The Industry trends suggest a phenomenal […]
Apple, Application Development, BaaS, Backend as a Service, Business, Cloud, Enterprise Architecture, Google, linkedin, marketing, MBaaS, Mobile Apps, Mobile Ecosystem, PaaS, Product Management, Start-up, Technology, Trends
Technical side of the SEO is pretty complex, made even more so by the incessant updates from Google on their algorithms. We have had 20 Panda updates, 3 Penguin updates, an EMD update, and 2 ‘Top Heavy‘ updates, and four of them in the last two weeks itself. It’s nearly impossible to keep a tab […]
Algorithm, Best practices, Business, content marketing, Google, marketing, Search, Search Engine, Search engine optimization, SEO, Web search engine
[I wrote this post on 27th Sep 2012, for ProductNation and Nasscom Product Conclave Blog] Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are […]
Best practices, Business, Business Models, Business Paradox, Business Strategy, Decision Making, Entreprenuership, Leadership, Lessons, linkedin, marketing, Product Business, Product Management, Start-up, Strategy Paradox
The new business landscape demands for a different marketing approach. I’m an advocate of Content Marketing strategy (where fit), and have been often asked to explain what it is, how is it different from other stuff the company may be doing, and most important, how does it translate into the difference in implementation in a daily life of the organization. Truth be told, the proof of the marketing Pudding is in the eating and no matter how many times it is explained, one has to go through the motions to understand the implications of a Content Strategy versus the traditional marketing approaches.
However, this video set with Jonathan Mildenhall – Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company, is a terrific resource for anyone who wants to know What Content Strategy means, and how a conglomerate of the size of Coca Cola is translating the Content based Marketing Strategy into their plans. Worth every second of those 18 minutes!
Best practices, Business Strategy, Coca Cola, Content Excellence, content marketing, Content Strategy, Hubspot, Inbound Marketing, Jonathan Mildenhall, Leadership, Lessons, linkedin, marketing, Social Media
LinkedIn is a professional network. LinkedIn should want to improve credibility of the professional credentials & demographics that are recorded on LinkedIn, for the growth of their money-making businesses of “Jobs”, “networking”, and even “Ads”. Alas, Endorsements are targeted to something else altogether. Traffic & social plug, it seems. For the sanctity of professional credentials of millions of professionals who made you the leading professional network, LinkedIn needs to rethink the implementation of endorsements. This is net-net negative value right now!
Business Strategy, Facebook, linkedin, marketing, Promotion, Social Media, Social Networking, Technology, Twitter
I’ve been trying to get my head around the Marketing ecosystem in order to figure out where the investments would make sense and how do the available options really tie together. And then, today, I came across this amazing capture of the Marketing Technology Landscape. Sharing along. (Click the image for larger, readable, view!) I’ve […]
Business, Business Strategy, CMO, Decision Making, linkedin, marketing, Marketing Technology, Social Networking, Trends
If I started off with saying Social Media is important for Businesses, I’d sound time-shifted backward by at least 2 years. Everyone knows that already. In the last year or so, I’ve not heard a single serious business that’s not trying to “do” some social media. They typically start with a Twitter Account, an FB […]
Business, Business Strategy, Digital Marketing, Facebook, Human Behavior, linkedin, marketing, Social Marketing, Social Media, Social Networking, Technology, Trends, Twitter
Website Traffic is a popular benchmark. A simple Google search on “Website Traffic” returned me 1,010,000,000 results just now. Yes, A Billion. But, traffic isn’t everything. As per Alexa, Facebook tops globally in terms of traffic. Google & YouTube follow. Then there’s Yahoo, Wikipedia, Twitter, and Amazon in the top 10. However, traffic means different […]
Best practices, Business, content marketing, Lead Generation, linkedin, marketing, Marketing Funnel, revenue generation, Social Networking, Technology
Groupthink in action. How is one not going to like iPad?! The whole world loves it, and it’s from Apple!!! How much of that is first-hand reaction? Well, when an avalanche with tonnes of snow heads your way, you wouldn’t want to think of the gunshot that triggered it! This is Avalanche Marketing!!! Better get used to it and use it too.
Apple, Avalanche Marketing, Avatar, Business, Groupthink, Human Behavior, iPad, Justin Bieber, linkedin, Management, marketing, Social Networking