Posts Tagged Social Marketing
This is how you Hype-Jack! The Tactics of a Smart Marketer
Posted by Ashish Bhagwat in Business, Innovation, Leadership, Marketing on November 19, 2012
Marketers are looking to create hype all the time. But, Smart Marketers are looking for the hype to hi-jack on. They just Hype-jack! The more official term for this phenomenon is “News-jacking”, but I somehow prefer “Hype-Jacking” for the intent, for the relevance today, and for the simple phonetics! As PBS demonstrated during the Presidential debate and Blendtec successfully did it amidst the Apple v/s Samsung battle; an effective hype-jacking may not be planned in advance, but can be achieved with a constant tab on the market, a spark of brilliance, and a rapid-fire action. […]
Think again. Social Media is not a Job, it’s a Skill!
Posted by Ashish Bhagwat in Business, Human Behavior, Marketing, Technology on September 18, 2012
If I started off with saying Social Media is important for Businesses, I’d sound time-shifted backward by at least 2 years. Everyone knows that already. In the last year or so, I’ve not heard a single serious business that’s not trying to “do” some social media. They typically start with a Twitter Account, an FB […]
Ashish Bhagwat
Scholar for life.
A graduate in Engineering and Business Management with interests in Leadership, Strategy, Marketing, Technology, BPM and Cloud Computing.
The Eclectic Zone 