Between the Dots

December 14, 2012

7 Habits of Effective Early-stage Entrepreneurs that are counter-productive to scale

Entrepreneurs & Start-up leaders that are successful in the Jump-start phase are so because of certain effective habits that they either have or have developed during the initial phase. However, the same habits, if carried forward too long become counter-productive to scale for their business. The main reason being that once the business is off… Continue reading

Business, Entrepreneurship, Human Behavior, Leadership, Management, Marketing

Best practices, Business, Business Growth, Crowing the Company, Delegation, Entrepreneur, Entreprenuership, Genetic code, Heroism, Jugaad, Leadership, linkedin, Organization, Ownership, Small business, Start-up, Startup company
November 19, 2012

This is how you Hype-Jack! The Tactics of a Smart Marketer

Marketers are looking to create hype all the time. But, Smart Marketers are looking for the hype to hi-jack on. They just Hype-jack! The more official term for this phenomenon is “News-jacking”, but I somehow prefer “Hype-Jacking” for the intent, for the relevance today, and for the simple phonetics! As PBS demonstrated during the Presidential… Continue reading

Business, Innovation, Leadership, Marketing

Apple, Big Bird, Blendtec, Business, content marketing, linkedin, Management, marketing, Marketing Tactics, Mitt Romney, Newsjacking, PBS, Romney, Samsung, Sesame Street, Social Marketing, Social Media, Trends, Twitter
November 6, 2012

Don’t Leverage Social Media for Customer Service, if this is what you do!

It has become a “fashion” among Service Providers to use Social Media for Customer Service, or rather becoming an imperative. There’s no problem with the intent of leveraging “technology”, however, there are so many ways in which this goes horribly wrong. Couple of weeks back, I had a “temporary” issue in accessing certain websites through Continue reading

BPM, Business, Leadership, Technology, Trends

Best practices, BPM, Business, Business Process Management, Customer Service, Lessons, linkedin, rant, Social Media, Technology, Trends
October 22, 2012

Why aren’t more developers creating serious Mobile App Products?

[This post was first published at ProductNation.in on Oct 10, 2012] These are the times, when every third person that you meet in Technology world has an idea for an App. It could be every alternate person if you’re hanging out in geeky groups or among heavy Smartphone users. The Industry trends suggest a phenomenal Continue reading

Architecture, Business, Cloud Computing, Entrepreneurship, Innovation, Marketing, Platform-as-a-Service, Technology, Trends

Apple, Application Development, BaaS, Backend as a Service, Business, Cloud, Enterprise Architecture, Google, linkedin, marketing, MBaaS, Mobile Apps, Mobile Ecosystem, PaaS, Product Management, Start-up, Technology, Trends
October 14, 2012

Through the SEO maze, a good resource in Periodic Table of SEO Ranking Factors

Technical side of the SEO is pretty complex, made even more so by the incessant updates from Google on their algorithms. We have had 20 Panda updates, 3 Penguin updates, an EMD update, and 2 ‘Top Heavy‘ updates, and four of them in the last two weeks itself. It’s nearly impossible to keep a tab Continue reading

Business, Marketing, Technology

Algorithm, Best practices, Business, content marketing, Google, marketing, Search, Search Engine, Search engine optimization, SEO, Web search engine
October 13, 2012

Five Paradoxes of building a successful Product Business

[I wrote this post on 27th Sep 2012, for ProductNation and Nasscom Product Conclave Blog] Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are Continue reading

Business, Entrepreneurship, Innovation, Leadership, Marketing

Best practices, Business, Business Models, Business Paradox, Business Strategy, Decision Making, Entreprenuership, Leadership, Lessons, linkedin, marketing, Product Business, Product Management, Start-up, Strategy Paradox
October 8, 2012

Content Marketing Strategy in Implementation, from Coca-Cola

The new business landscape demands for a different marketing approach. I’m an advocate of Content Marketing strategy (where fit), and have been often asked to explain what it is, how is it different from other stuff the company may be doing, and most important, how does it translate into the difference in implementation in a… Continue reading

Innovation, Leadership, Marketing

Best practices, Business Strategy, Coca Cola, Content Excellence, content marketing, Content Strategy, Hubspot, Inbound Marketing, Jonathan Mildenhall, Leadership, Lessons, linkedin, marketing, Social Media
October 4, 2012

Dear LinkedIn, Rethink the Endorsements. You’re not Facebook or Twitter!

LinkedIn is a professional network. LinkedIn should want to improve credibility of the professional credentials & demographics that are recorded on LinkedIn, for the growth of their money-making businesses of “Jobs”, “networking”, and even “Ads”. Alas, Endorsements are targeted to something else altogether. Traffic & social plug, it seems. For the sanctity of professional credentials… Continue reading

Business, Human Behavior, Innovation, Leadership, Marketing, Technology

Business Strategy, Facebook, linkedin, marketing, Promotion, Social Media, Social Networking, Technology, Twitter
September 25, 2012

When Ideas have Sex. Of Development Kingdoms and Developer Kingship.

Apple App Store has 700,000 Apps. Google Play has 450,000 Apps. Number of Apps submitted on iOS App store alone nears a 1000/day. Any statistics in terms of Apps is astounding in numbers – millions & billions. And to imagine that none of this even existed few years back! What’s amazing here is not just Continue reading

Architecture, Business, Cloud Computing, Entrepreneurship, Human Behavior, Innovation, Platform-as-a-Service, Technology, Trends

Amazon, Apple, Application Development, Azure, BaaS, Backend as a Service, Business, Cloud, cloudmine, Collaboration, Enterprise Architecture, force.com, Google, J-I-T, linkedin, MBaaS, OrangeScape, PaaS, rackspace, SaaS, salesforce, ShepHertz, stackmob, Technology, Trends
September 20, 2012

Marketing Technology Landscape Supergraphic (2012)

I’ve been trying to get my head around the Marketing ecosystem in order to figure out where the investments would make sense and how do the available options really tie together. And then, today, I came across this amazing capture of the Marketing Technology Landscape. Sharing along. (Click the image for larger, readable, view!) I’ve Continue reading

Business, Cloud Computing, Marketing, Technology, Trends

Business, Business Strategy, CMO, Decision Making, linkedin, marketing, Marketing Technology, Social Networking, Trends