Posts Tagged Social CRM

Social is a Phenomenon, not another Discipline/Practice!

Yesterday in Forrester #crmjam on Twitter, Social (networking, not cause!) aspects got a lot of attention. One of the converging points, as per Theo, is around social BPM and social CRM. This is correct, however, IMO, Social is a Phenomenon and not a discipline. What should remain – when we are done with this phenomenon – is the set of disciplines that are better placed to collaborate and synergize toward customer centricity.

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