Yesterday in Forrester #crmjam on Twitter, Social (networking, not cause!) aspects got a lot of attention. One of the converging points, as per Theo, is around social BPM and social CRM. This is correct, however, IMO, Social is a Phenomenon and not a discipline. What should remain – when we are done with this phenomenon – is the set of disciplines that are better placed to collaborate and synergize toward customer centricity.