Social CRM
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Social is a Phenomenon, not another Discipline/Practice!
Yesterday in Forrester #crmjam on Twitter, Social (networking, not cause!) aspects got a lot of attention. One of the converging points, as per Theo, is around social BPM and social CRM. This is correct, however, IMO, Social is a Phenomenon and not a discipline. What should remain – when we are done with this phenomenon… Continue reading