Between the Dots

Facebook

October 4, 2012

Dear LinkedIn, Rethink the Endorsements. You’re not Facebook or Twitter!

LinkedIn is a professional network. LinkedIn should want to improve credibility of the professional credentials & demographics that are recorded on LinkedIn, for the growth of their money-making businesses of “Jobs”, “networking”, and even “Ads”. Alas, Endorsements are targeted to something else altogether. Traffic & social plug, it seems. For the sanctity of professional credentials… Continue reading

Business, Human Behavior, Innovation, Leadership, Marketing, Technology

Business Strategy, Facebook, linkedin, marketing, Promotion, Social Media, Social Networking, Technology, Twitter
September 18, 2012

Think again. Social Media is not a Job, it’s a Skill!

If I started off with saying Social Media is important for Businesses, I’d sound time-shifted backward by at least 2 years. Everyone knows that already. In the last year or so, I’ve not heard a single serious business that’s not trying to “do” some social media. They typically start with a Twitter Account, an FB Continue reading

Business, Human Behavior, Marketing, Technology

Business, Business Strategy, Digital Marketing, Facebook, Human Behavior, linkedin, marketing, Social Marketing, Social Media, Social Networking, Technology, Trends, Twitter