Twitter

November 19, 2012

This is how you Hype-Jack! The Tactics of a Smart Marketer

Marketers are looking to create hype all the time. But, Smart Marketers are looking for the hype to hi-jack on. They just Hype-jack! The more official term for this phenomenon is “News-jacking”, but I somehow prefer “Hype-Jacking” for the intent, for the relevance today, and for the simple phonetics! As PBS demonstrated during the Presidential… Continue reading

Business, Innovation, Leadership, Marketing

Apple, Big Bird, Blendtec, Business, content marketing, linkedin, Management, marketing, Marketing Tactics, Mitt Romney, Newsjacking, PBS, Romney, Samsung, Sesame Street, Social Marketing, Social Media, Trends, Twitter
October 4, 2012

Dear LinkedIn, Rethink the Endorsements. You’re not Facebook or Twitter!

LinkedIn is a professional network. LinkedIn should want to improve credibility of the professional credentials & demographics that are recorded on LinkedIn, for the growth of their money-making businesses of “Jobs”, “networking”, and even “Ads”. Alas, Endorsements are targeted to something else altogether. Traffic & social plug, it seems. For the sanctity of professional credentials… Continue reading

Business, Human Behavior, Innovation, Leadership, Marketing, Technology

Business Strategy, Facebook, linkedin, marketing, Promotion, Social Media, Social Networking, Technology, Twitter
September 18, 2012

Think again. Social Media is not a Job, it’s a Skill!

If I started off with saying Social Media is important for Businesses, I’d sound time-shifted backward by at least 2 years. Everyone knows that already. In the last year or so, I’ve not heard a single serious business that’s not trying to “do” some social media. They typically start with a Twitter Account, an FB Continue reading

Business, Human Behavior, Marketing, Technology

Business, Business Strategy, Digital Marketing, Facebook, Human Behavior, linkedin, marketing, Social Marketing, Social Media, Social Networking, Technology, Trends, Twitter

Twitter

This is how you Hype-Jack! The Tactics of a Smart Marketer

Dear LinkedIn, Rethink the Endorsements. You’re not Facebook or Twitter!

Think again. Social Media is not a Job, it’s a Skill!