This era clearly belongs to the multi-sided Platforms based business. Google and Apple have become the most valuable companies in the world. Amazon, that revolutionized the Books and Publishing markets through the e-Commerce strategy, has since transformed itself into a Platform company. Facebook, Twitter, Instagram, and recently Pinterest have become the household names, beyond the tech world. Travel, Hospitality & Commute have become well-integrated platforms driven businesses – driven through online technologies and ground-level operational integration. If you’re in any business – whether it’s technology or not, whether it’s e-commerce or not, whether it’s products or services – don’t ignore this trend. Think about how you can leverage on this model, or be part of this ever-growing multi-cog machine that benefits all its gears.
IT can, driven by APaaS, become a Business Platform Provider and facilitate Business Value, and move beyond being Cost Center. While IT may, for some time to come, control the buying and maintenance of such platforms, the key to their success lies in understanding that they need to focus on the role of platform Engineering and Governance, and facilitate the business value driven applications development.
There are many employees (if you want to call them that) that love their job so much that they just don’t care what the incentive is. They just want to excel at what they do. They just love the work they do. And that’s the kind of employee one should ever want in their team for the right job. No incentive ever helps if the person you employed doesn’t love doing “what you expect them to do”.
Platform as a Service enables the application management of all those Long tail Applications that have until now remained a painful ghost set for all practical purposes. And if you notice the visual, business domain focused, rapid development characteristics of the underlying technologies of these Long tail Apps, there’s no doubt that new age PaaS technologies are a boon.
Vendor Lock-in. Proprietary Technology. Switching Costs. These phrases are thrown out there more often than they need to be, without real thought to what the concerns actually are. Asking the right questions is important. If you want some real functionality and technological strength for a price, prioritize that and do not confuse a proprietary & strong enclosed technology with a closed & rigid architecture. Everything, that is standard today, was once proprietary in our minds until it eventually became common, universal or functionally indispensable.
When a business process culminates in a transaction that has the organization as the beneficiary, they will find a way or the other to keep track of it, and not let the ball drop. But, not so much otherwise. When you see a broken process, problem lies mostly with focus and priorities; not with their ability (technological or managerial) to manage processes.