Apple

November 19, 2012

This is how you Hype-Jack! The Tactics of a Smart Marketer

Marketers are looking to create hype all the time. But, Smart Marketers are looking for the hype to hi-jack on. They just Hype-jack! The more official term for this phenomenon is “News-jacking”, but I somehow prefer “Hype-Jacking” for the intent, for the relevance today, and for the simple phonetics! As PBS demonstrated during the Presidential… Continue reading

Business, Innovation, Leadership, Marketing

Apple, Big Bird, Blendtec, Business, content marketing, linkedin, Management, marketing, Marketing Tactics, Mitt Romney, Newsjacking, PBS, Romney, Samsung, Sesame Street, Social Marketing, Social Media, Trends, Twitter
October 22, 2012

Why aren’t more developers creating serious Mobile App Products?

[This post was first published at ProductNation.in on Oct 10, 2012] These are the times, when every third person that you meet in Technology world has an idea for an App. It could be every alternate person if you’re hanging out in geeky groups or among heavy Smartphone users. The Industry trends suggest a phenomenal Continue reading

Architecture, Business, Cloud Computing, Entrepreneurship, Innovation, Marketing, Platform-as-a-Service, Technology, Trends

Apple, Application Development, BaaS, Backend as a Service, Business, Cloud, Enterprise Architecture, Google, linkedin, marketing, MBaaS, Mobile Apps, Mobile Ecosystem, PaaS, Product Management, Start-up, Technology, Trends
September 25, 2012

When Ideas have Sex. Of Development Kingdoms and Developer Kingship.

Apple App Store has 700,000 Apps. Google Play has 450,000 Apps. Number of Apps submitted on iOS App store alone nears a 1000/day. Any statistics in terms of Apps is astounding in numbers – millions & billions. And to imagine that none of this even existed few years back! What’s amazing here is not just Continue reading

Architecture, Business, Cloud Computing, Entrepreneurship, Human Behavior, Innovation, Platform-as-a-Service, Technology, Trends

Amazon, Apple, Application Development, Azure, BaaS, Backend as a Service, Business, Cloud, cloudmine, Collaboration, Enterprise Architecture, force.com, Google, J-I-T, linkedin, MBaaS, OrangeScape, PaaS, rackspace, SaaS, salesforce, ShepHertz, stackmob, Technology, Trends
May 13, 2012

Game Changer #1: The Great Facilitation ballgame of Multi-sided Business Platforms

This era clearly belongs to the multi-sided Platforms based business. Google and Apple have become the most valuable companies in the world. Amazon, that revolutionized the Books and Publishing markets through the e-Commerce strategy, has since transformed itself into a Platform company. Facebook, Twitter, Instagram, and recently Pinterest have become the household names, beyond the… Continue reading

Business, Innovation, Leadership, Marketing, Technology, Trends

Amazon, Apple, Business Models, Business Strategy, Ecosystem, Free Business Model, Google, linkedin, Long tail, Microsoft, Multi-sided Platform, Platform, Sony, Trends, Two-sided Markets
April 6, 2010

Avalanche Marketing – Groupthink in Action

Groupthink in action. How is one not going to like iPad?! The whole world loves it, and it’s from Apple!!! How much of that is first-hand reaction? Well, when an avalanche with tonnes of snow heads your way, you wouldn’t want to think of the gunshot that triggered it! This is Avalanche Marketing!!! Better get… Continue reading

Business, Entertainment, Innovation, Leadership, Management, Marketing

Apple, Avalanche Marketing, Avatar, Business, Groupthink, Human Behavior, iPad, Justin Bieber, linkedin, Management, marketing, Social Networking

Apple

This is how you Hype-Jack! The Tactics of a Smart Marketer

Why aren’t more developers creating serious Mobile App Products?

When Ideas have Sex. Of Development Kingdoms and Developer Kingship.

Game Changer #1: The Great Facilitation ballgame of Multi-sided Business Platforms

Avalanche Marketing – Groupthink in Action