Marketing

July 16, 2012

The “Left Brain v/s Right Brain” Fallacy & The New World Order

Our Left Brain tells us – based on reasoning – that, Left Brain deals with the Science & reasoning while the Right Brain deals with Art & Creativity. Therein lies the fallacy of the “Left Brain – Right Brain” dichotomy that has developed over time and frozen into over minds. For a long time, I Continue reading

Business, Human Behavior, Innovation, Leadership, Management, Marketing, Technology, Trends

Black Swan, Business, Business Strategy, Chris Anderson, Divided Brain, Free Business Model, Ian McGilchrist, knowledge economy, Left Brain, left brain right brain, linkedin, Long tail, Right Brain, Technology, Trends
May 13, 2012

Game Changer #1: The Great Facilitation ballgame of Multi-sided Business Platforms

This era clearly belongs to the multi-sided Platforms based business. Google and Apple have become the most valuable companies in the world. Amazon, that revolutionized the Books and Publishing markets through the e-Commerce strategy, has since transformed itself into a Platform company. Facebook, Twitter, Instagram, and recently Pinterest have become the household names, beyond the… Continue reading

Business, Innovation, Leadership, Marketing, Technology, Trends

Amazon, Apple, Business Models, Business Strategy, Ecosystem, Free Business Model, Google, linkedin, Long tail, Microsoft, Multi-sided Platform, Platform, Sony, Trends, Two-sided Markets
April 30, 2012

Top Game-Changer Trends You Can’t Ignore

I’m no crystal gazer, and this is no crystal gazing. The reality is upon us already. Certain keywords and phrases have kept popping in my head for sometime now. I see them everywhere. There’s plenty of evidence already that the world is going through disruptions at various levels. These trends are touching everyone’s life. Well, I’m Continue reading

Business, Cloud Computing, Design, Innovation, Leadership, Management, Marketing, Technology, Trends

Business, Business Models, Careers, Disruption, Leadership, linkedin, Mobility, Social Networking, Technology, The Future, Trends
April 1, 2011

Google leapfrogs into BPM with Noodle!

Google has finally arrived into the Enterprise space with their Enterprise BPM offering called Noodle (named after process spaghetti!). They have silently put together their technology and shaped them beautifully into what we have been missing “in one single platform” for a long time. Here’s a sneak-peek at what they have unleashed out of the blue… Continue reading

BPM, Business, Innovation, Marketing, Technology

ACM, Adaptive BPM, April Fool’s Day, BPM, Business Process Management, Case Management, Cloud, Collaboration, Enterprise BPM, linkedin, Social BPM, Technology
April 28, 2010

What’s in a Shopping Bag?

Post the ban on plastic shopping bags, many retailers have resorted to selling bags made of alternative materials. What they do not realize is that a decision to not offer it for free or for an amount of sale hurts their business more than they realize! Huge price to pay for few thousand bucks on… Continue reading

Business, Human Behavior, Leadership, Management, Marketing

Business, economics, freakonomics, grocery stores, Human Behavior, linkedin, retail, Shopping bags, Strategy
April 9, 2010

Great Aesthetics, Good Notes, Bad Design!

[tweetmeme source=”ashish_bhagwat” only_single=false] Whenever I see an object with a specific note attached to it, to me that means bad design. It doesn’t matter how aesthetically great the product looks. I experience so many day-to-day objects of usage with glaringly bad design yet with great aesthetics, I thought I’d jot down few that irritate me Continue reading

Architecture, Business, Design, Innovation, Marketing

Design, Human Behavior, linkedin, rant
April 6, 2010

Avalanche Marketing – Groupthink in Action

Groupthink in action. How is one not going to like iPad?! The whole world loves it, and it’s from Apple!!! How much of that is first-hand reaction? Well, when an avalanche with tonnes of snow heads your way, you wouldn’t want to think of the gunshot that triggered it! This is Avalanche Marketing!!! Better get… Continue reading

Business, Entertainment, Innovation, Leadership, Management, Marketing

Apple, Avalanche Marketing, Avatar, Business, Groupthink, Human Behavior, iPad, Justin Bieber, linkedin, Management, marketing, Social Networking
April 4, 2010

Those Landlocks are no good

An interesting graph at Gapminder on economic growth of landlocked countries v/s those with coastlines shows that landlocked countries have bigger challenged on economic growth. Same is true for businesses except that countries cannot decide whether to be or not be landlocked, businesses can! Continue reading

Business, Leadership, Management, Marketing

Business, Economy, Integration, Lessons, linkedin, Management
February 2, 2010

Lessons in business from a street hawker

[tweetmeme source=”ashish_bhagwat” only_single=false] We already know from Ram Charan how much a street peddler knows about the turnover and running a business. But, from what I saw today tells me he knows much more than just that… I live in Dwarka (not the one made famous by Lord Krishna, this one is one of the Continue reading

Business, Leadership, Marketing

Business, Demand-Supply, J-I-T, Lessons, linkedin, marketing, target segment