Archive for category Marketing

The “Left Brain v/s Right Brain” Fallacy & The New World Order

Our Left Brain tells us – based on reasoning – that, Left Brain deals with the Science & reasoning while the Right Brain deals with Art & Creativity. Therein lies the fallacy of the “Left Brain – Right Brain” dichotomy that has developed over time and frozen into over minds. For a long time, I […]

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Game Changer #1: The Great Facilitation ballgame of Multi-sided Business Platforms

This era clearly belongs to the multi-sided Platforms based business. Google and Apple have become the most valuable companies in the world. Amazon, that revolutionized the Books and Publishing markets through the e-Commerce strategy, has since transformed itself into a Platform company. Facebook, Twitter, Instagram, and recently Pinterest have become the household names, beyond the tech world. Travel, Hospitality & Commute have become well-integrated platforms driven businesses – driven through online technologies and ground-level operational integration. If you’re in any business – whether it’s technology or not, whether it’s e-commerce or not, whether it’s products or services – don’t ignore this trend. Think about how you can leverage on this model, or be part of this ever-growing multi-cog machine that benefits all its gears.

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Top Game-Changer Trends You Can’t Ignore

I’m no crystal gazer, and this is no crystal gazing. The reality is upon us already. Certain keywords and phrases have kept popping in my head for sometime now. I see them everywhere. There’s plenty of evidence already that the world is going through disruptions at various levels. These trends are touching everyone’s life. Well, I’m […]

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Google leapfrogs into BPM with Noodle!

Google has finally arrived into the Enterprise space with their Enterprise BPM offering called Noodle (named after process spaghetti!). They have silently put together their technology and shaped them beautifully into what we have been missing “in one single platform” for a long time. Here’s a sneak-peek at what they have unleashed out of the blue… […]

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What’s in a Shopping Bag?

Post the ban on plastic shopping bags, many retailers have resorted to selling bags made of alternative materials. What they do not realize is that a decision to not offer it for free or for an amount of sale hurts their business more than they realize! Huge price to pay for few thousand bucks on shopping bags.

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Great Aesthetics, Good Notes, Bad Design!

[tweetmeme source=”ashish_bhagwat” only_single=false] Whenever I see an object with a specific note attached to it, to me that means bad design. It doesn’t matter how aesthetically great the product looks. I experience so many day-to-day objects of usage with glaringly bad design yet with great aesthetics, I thought I’d jot down few that irritate me […]

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Avalanche Marketing – Groupthink in Action

Groupthink in action. How is one not going to like iPad?! The whole world loves it, and it’s from Apple!!! How much of that is first-hand reaction? Well, when an avalanche with tonnes of snow heads your way, you wouldn’t want to think of the gunshot that triggered it! This is Avalanche Marketing!!! Better get used to it and use it too.

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Those Landlocks are no good

An interesting graph at Gapminder on economic growth of landlocked countries v/s those with coastlines shows that landlocked countries have bigger challenged on economic growth. Same is true for businesses except that countries cannot decide whether to be or not be landlocked, businesses can!

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Lessons in business from a street hawker

[tweetmeme source=”ashish_bhagwat” only_single=false] We already know from Ram Charan how much a street peddler knows about the turnover and running a business. But, from what I saw today tells me he knows much more than just that… I live in Dwarka (not the one made famous by Lord Krishna, this one is one of the […]

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