Business Strategy

October 13, 2012

Five Paradoxes of building a successful Product Business

[I wrote this post on 27th Sep 2012, for ProductNation and Nasscom Product Conclave Blog] Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are Continue reading

Business, Entrepreneurship, Innovation, Leadership, Marketing

Best practices, Business, Business Models, Business Paradox, Business Strategy, Decision Making, Entreprenuership, Leadership, Lessons, linkedin, marketing, Product Business, Product Management, Start-up, Strategy Paradox
October 8, 2012

Content Marketing Strategy in Implementation, from Coca-Cola

The new business landscape demands for a different marketing approach. I’m an advocate of Content Marketing strategy (where fit), and have been often asked to explain what it is, how is it different from other stuff the company may be doing, and most important, how does it translate into the difference in implementation in a… Continue reading

Innovation, Leadership, Marketing

Best practices, Business Strategy, Coca Cola, Content Excellence, content marketing, Content Strategy, Hubspot, Inbound Marketing, Jonathan Mildenhall, Leadership, Lessons, linkedin, marketing, Social Media
October 4, 2012

Dear LinkedIn, Rethink the Endorsements. You’re not Facebook or Twitter!

LinkedIn is a professional network. LinkedIn should want to improve credibility of the professional credentials & demographics that are recorded on LinkedIn, for the growth of their money-making businesses of “Jobs”, “networking”, and even “Ads”. Alas, Endorsements are targeted to something else altogether. Traffic & social plug, it seems. For the sanctity of professional credentials… Continue reading

Business, Human Behavior, Innovation, Leadership, Marketing, Technology

Business Strategy, Facebook, linkedin, marketing, Promotion, Social Media, Social Networking, Technology, Twitter
September 20, 2012

Marketing Technology Landscape Supergraphic (2012)

I’ve been trying to get my head around the Marketing ecosystem in order to figure out where the investments would make sense and how do the available options really tie together. And then, today, I came across this amazing capture of the Marketing Technology Landscape. Sharing along. (Click the image for larger, readable, view!) I’ve Continue reading

Business, Cloud Computing, Marketing, Technology, Trends

Business, Business Strategy, CMO, Decision Making, linkedin, marketing, Marketing Technology, Social Networking, Trends
September 18, 2012

Think again. Social Media is not a Job, it’s a Skill!

If I started off with saying Social Media is important for Businesses, I’d sound time-shifted backward by at least 2 years. Everyone knows that already. In the last year or so, I’ve not heard a single serious business that’s not trying to “do” some social media. They typically start with a Twitter Account, an FB Continue reading

Business, Human Behavior, Marketing, Technology

Business, Business Strategy, Digital Marketing, Facebook, Human Behavior, linkedin, marketing, Social Marketing, Social Media, Social Networking, Technology, Trends, Twitter
July 16, 2012

The “Left Brain v/s Right Brain” Fallacy & The New World Order

Our Left Brain tells us – based on reasoning – that, Left Brain deals with the Science & reasoning while the Right Brain deals with Art & Creativity. Therein lies the fallacy of the “Left Brain – Right Brain” dichotomy that has developed over time and frozen into over minds. For a long time, I Continue reading

Business, Human Behavior, Innovation, Leadership, Management, Marketing, Technology, Trends

Black Swan, Business, Business Strategy, Chris Anderson, Divided Brain, Free Business Model, Ian McGilchrist, knowledge economy, Left Brain, left brain right brain, linkedin, Long tail, Right Brain, Technology, Trends
May 13, 2012

Game Changer #1: The Great Facilitation ballgame of Multi-sided Business Platforms

This era clearly belongs to the multi-sided Platforms based business. Google and Apple have become the most valuable companies in the world. Amazon, that revolutionized the Books and Publishing markets through the e-Commerce strategy, has since transformed itself into a Platform company. Facebook, Twitter, Instagram, and recently Pinterest have become the household names, beyond the… Continue reading

Business, Innovation, Leadership, Marketing, Technology, Trends

Amazon, Apple, Business Models, Business Strategy, Ecosystem, Free Business Model, Google, linkedin, Long tail, Microsoft, Multi-sided Platform, Platform, Sony, Trends, Two-sided Markets