Leadership

December 14, 2012

7 Habits of Effective Early-stage Entrepreneurs that are counter-productive to scale

Entrepreneurs & Start-up leaders that are successful in the Jump-start phase are so because of certain effective habits that they either have or have developed during the initial phase. However, the same habits, if carried forward too long become counter-productive to scale for their business. The main reason being that once the business is off… Continue reading

Business, Entrepreneurship, Human Behavior, Leadership, Management, Marketing

Best practices, Business, Business Growth, Crowing the Company, Delegation, Entrepreneur, Entreprenuership, Genetic code, Heroism, Jugaad, Leadership, linkedin, Organization, Ownership, Small business, Start-up, Startup company
November 19, 2012

This is how you Hype-Jack! The Tactics of a Smart Marketer

Marketers are looking to create hype all the time. But, Smart Marketers are looking for the hype to hi-jack on. They just Hype-jack! The more official term for this phenomenon is “News-jacking”, but I somehow prefer “Hype-Jacking” for the intent, for the relevance today, and for the simple phonetics! As PBS demonstrated during the Presidential… Continue reading

Business, Innovation, Leadership, Marketing

Apple, Big Bird, Blendtec, Business, content marketing, linkedin, Management, marketing, Marketing Tactics, Mitt Romney, Newsjacking, PBS, Romney, Samsung, Sesame Street, Social Marketing, Social Media, Trends, Twitter
November 6, 2012

Don’t Leverage Social Media for Customer Service, if this is what you do!

It has become a “fashion” among Service Providers to use Social Media for Customer Service, or rather becoming an imperative. There’s no problem with the intent of leveraging “technology”, however, there are so many ways in which this goes horribly wrong. Couple of weeks back, I had a “temporary” issue in accessing certain websites through Continue reading

BPM, Business, Leadership, Technology, Trends

Best practices, BPM, Business, Business Process Management, Customer Service, Lessons, linkedin, rant, Social Media, Technology, Trends
October 13, 2012

Five Paradoxes of building a successful Product Business

[I wrote this post on 27th Sep 2012, for ProductNation and Nasscom Product Conclave Blog] Building products is hard. Building a successful product organization is even harder. Start-up ecosystem is replete with ideas and prototypes. Few of them reach the market with a product and very few turn up as successful. And, a minuscule number of product businesses are Continue reading

Business, Entrepreneurship, Innovation, Leadership, Marketing

Best practices, Business, Business Models, Business Paradox, Business Strategy, Decision Making, Entreprenuership, Leadership, Lessons, linkedin, marketing, Product Business, Product Management, Start-up, Strategy Paradox
October 8, 2012

Content Marketing Strategy in Implementation, from Coca-Cola

The new business landscape demands for a different marketing approach. I’m an advocate of Content Marketing strategy (where fit), and have been often asked to explain what it is, how is it different from other stuff the company may be doing, and most important, how does it translate into the difference in implementation in a… Continue reading

Innovation, Leadership, Marketing

Best practices, Business Strategy, Coca Cola, Content Excellence, content marketing, Content Strategy, Hubspot, Inbound Marketing, Jonathan Mildenhall, Leadership, Lessons, linkedin, marketing, Social Media
October 4, 2012

Dear LinkedIn, Rethink the Endorsements. You’re not Facebook or Twitter!

LinkedIn is a professional network. LinkedIn should want to improve credibility of the professional credentials & demographics that are recorded on LinkedIn, for the growth of their money-making businesses of “Jobs”, “networking”, and even “Ads”. Alas, Endorsements are targeted to something else altogether. Traffic & social plug, it seems. For the sanctity of professional credentials… Continue reading

Business, Human Behavior, Innovation, Leadership, Marketing, Technology

Business Strategy, Facebook, linkedin, marketing, Promotion, Social Media, Social Networking, Technology, Twitter
July 16, 2012

The “Left Brain v/s Right Brain” Fallacy & The New World Order

Our Left Brain tells us – based on reasoning – that, Left Brain deals with the Science & reasoning while the Right Brain deals with Art & Creativity. Therein lies the fallacy of the “Left Brain – Right Brain” dichotomy that has developed over time and frozen into over minds. For a long time, I Continue reading

Business, Human Behavior, Innovation, Leadership, Management, Marketing, Technology, Trends

Black Swan, Business, Business Strategy, Chris Anderson, Divided Brain, Free Business Model, Ian McGilchrist, knowledge economy, Left Brain, left brain right brain, linkedin, Long tail, Right Brain, Technology, Trends
May 13, 2012

Game Changer #1: The Great Facilitation ballgame of Multi-sided Business Platforms

This era clearly belongs to the multi-sided Platforms based business. Google and Apple have become the most valuable companies in the world. Amazon, that revolutionized the Books and Publishing markets through the e-Commerce strategy, has since transformed itself into a Platform company. Facebook, Twitter, Instagram, and recently Pinterest have become the household names, beyond the… Continue reading

Business, Innovation, Leadership, Marketing, Technology, Trends

Amazon, Apple, Business Models, Business Strategy, Ecosystem, Free Business Model, Google, linkedin, Long tail, Microsoft, Multi-sided Platform, Platform, Sony, Trends, Two-sided Markets
April 30, 2012

Top Game-Changer Trends You Can’t Ignore

I’m no crystal gazer, and this is no crystal gazing. The reality is upon us already. Certain keywords and phrases have kept popping in my head for sometime now. I see them everywhere. There’s plenty of evidence already that the world is going through disruptions at various levels. These trends are touching everyone’s life. Well, I’m Continue reading

Business, Cloud Computing, Design, Innovation, Leadership, Management, Marketing, Technology, Trends

Business, Business Models, Careers, Disruption, Leadership, linkedin, Mobility, Social Networking, Technology, The Future, Trends
April 7, 2011

The new role of IT – from Cost Center to Business Platform Provider

IT can, driven by APaaS, become a Business Platform Provider and facilitate Business Value, and move beyond being Cost Center. While IT may, for some time to come, control the buying and maintenance of such platforms, the key to their success lies in understanding that they need to focus on the role of platform Engineering… Continue reading

Architecture, BPM, Business, Cloud Computing, Innovation, Management, Platform-as-a-Service, Technology

APaaS, Application Development, Best practices, BPM, BPM COE, Business Process Management, Cloud, COE, Enterprise Architecture, linkedin, Management, PaaS, Platform-as-a-Service, Technology